Can Volkswagen Reclaim Its Crown? A Deep Dive into the “In China for China” Strategy and the Fight for VW’s Future
For decades, Volkswagen wasn’t just a player in the Chinese auto market; it was the market. As the undisputed “King of Sales,” VW was…
For decades, Volkswagen wasn’t just a player in the Chinese auto market; it was the market. As the undisputed “King of Sales,” VW was…
The Chinese auto market is defined by nèijuǎn (内卷)—a brutal, zero-sum internal competition. This hyper-competitive environment, combined with domestic market saturation and a massive…
A shocking rumor recently sent ripples of fear through the Chinese auto industry. The story claimed that GAC AION, a major EV…
Recently, headlines in Western media have been sounding the alarm about a “$79 billion debt pile” at Chinese EV giant BYD, with…
A controversial rumor has been swirling through the Chinese auto industry: that Xiaomi’s new YU7 SUV will be powered by a “commercial…
As the company that effectively created the modern EV market, Tesla’s every move is scrutinized. One of the most common questions I…
In the fast-moving world of the Chinese auto market, sometimes the most significant shifts aren’t new models or technologies, but subtle changes…
As an industry professional who has watched the Chinese auto market for over two decades, few stories are as compelling as that…
“A refrigerator, a massive touchscreen, and self-parking… all the options of a $100,000 car, now in a $30,000 EV?” We are living…
From my vantage point here in Shanghai, the term “stagnation” doesn’t quite capture the current state of the Chinese auto market. It’s…