China’s Car Complaint Bomb: Steering Failures & ‘Software Rage’ Expose a Quality Crisis in the Smart EV Era

The Chinese auto market’s relentless price war and breakneck innovation speed may finally be showing their dark side. In July 2025, a complaint bomb detonated across the industry. According to leading auto quality platform Chezhiwang, a staggering 18,129 valid complaints were filed, marking a 30.7% jump from the previous month and a massive 40.5% surge year-over-year.

But this isn’t just about more rattles or squeaks. A deeper analysis reveals a disturbing shift in the nature of these complaints. We’re now seeing a surge in critical safety failures and a new form of consumer anger unique to the smart car era: software betrayal.

But the most crucial insight is this: the chaos is beginning to separate the contenders from the pretenders. This data provides a stark look at the growing pains of a hyper-competitive market and signals a brutal new battleground where trust, not just tech, will determine the winners.

Failures of July

The New Face of Failure: Steering Wheels That Lock & Software That Betrays

The top of the July complaints chart was dominated by alarming new issues that go to the heart of what a “smart car” promises its owner.

  1. The Safety Shock: Xpeng’s Steering Failure & “Glue Fix” The most serious issue propelled the Xpeng P7+ to the #2 spot, with complaints skyrocketing by 460%. Owners reported a terrifying scenario: losing power steering assistance suddenly while driving at high speeds. This is a life-threatening defect. What caused the widespread outrage, however, was the official service center’s response. Instead of replacing the faulty steering gear, many owners were offered a “fix” that involved simply applying glue to the problematic area. This “band-aid on a bullet wound” approach has severely damaged consumer trust in the brand’s commitment to safety.
  2. The Software Betrayal: Hongqi’s Discriminatory OTA Updates Taking the #1 and #3 spots, state-owned premium brand Hongqi’s H5 and HS5 models highlight a thoroughly modern problem. The core complaint was “system upgrade issues.” Owners of older models reported being completely abandoned, left with buggy infotainment systems and outdated maps with no Over-the-Air (OTA) updates in sight. HS5 owners alleged that the company was discriminating between model years for OTA rollouts. This practice shatters the promise that a smart car gets better over time, breeding a sense of betrayal among loyal customers.

July 2025: The Top 30 Models by Owner Complaints

The table below details the models that received the most complaints in July. The trends reveal a market struggling with both traditional hardware failures and the new challenges of the software-defined vehicle era.

RankBrandModelJune ComplaintsJuly ComplaintsTrendTypical Complaint(s)
1FAW HongqiH531245System upgrade issue, AV system failure
2XpengP7+38212Steering gear failure, ADAS failure
3FAW HongqiHS516151System upgrade issue, AV system failure
5SAIC-GM BuickExcelle88132Steering system noise, Brake system noise
6GAC HondaAccord99122Component cracking, Paint issues
7Li AutoL718119Steering system noise, Trunk failure
8BYDQin L144100New model disputes, Inconsistent range
9XiaomiYU7995Deposit dispute, Failure to honor promises
10GAC HondaIntegra5988Component cracking, Deposit dispute
11Li AutoL91686Steering system noise, Trunk failure
13ChanganCS55 PLUS14386Policy changes, Transmission issues
13NioES62381Steering gear failure, ADAS failure
14BYDSeal 06 DM-i11477System upgrade, Mismatch with promotion
16SAIC-GM BuickGL86577Fuel pump failure, Won’t start
17FAW ToyotaRAV44065Body rust, Dashboard cracking
18FAW ToyotaCorolla7562Dashboard cracking, Component aging
19FAW-VWMagotan3661TCU failure, Tire cracking
20FAW-VWSagitar4061Tire cracking, TCU failure
21SAIC-GM ChevyMalibu XL3960Trunk switch failure, Fuel pump failure
22ChanganUNI-T3459System upgrade issue, AV system failure
24Li AutoL82059Steering system noise, Brake system noise
24Dongfeng HondaCR-V2357Engine/Motor noise, Body rust
25BYDSong L DM-i10256New model disputes, Price changes
25GAC HondaFit4256Engine/Motor noise, Won’t start
27SAIC-GM CadillacCT52656Sliding door failure, Wireless charging failure
28SAIC-GM ChevyMonza3056Steering wheel misalignment, Steering noise
29GeelyXingyue L6153Instrument cluster failure, Transmission issues
30FAW AudiA6L3752AV system failure, Headlight water leak

Data Source: Chezhiwang

Conclusion: A New Battleground Called ‘Trust’

The July 2025 complaint data is a clear signal that the Chinese auto market has reached an inflection point. The competitive axis is shifting from flashy features and low prices to the far more challenging territories of long-term software support and responsible handling of critical safety defects.

Xpeng’s “glue fix” may save money in the short term, but it’s a poison that erodes the very foundation of its brand. In contrast, Li Auto, which also faced steering noise complaints, reportedly moved quickly to offer a solution, turning a potential crisis into an opportunity to build trust. This chaotic period is ushering in a great “sorting out,” where only the companies with a genuine commitment to quality and customer trust will survive.


Deeper Dive: Recommended Reading for Deeper Insight

To understand the immense challenge of building reliable vehicles in an era of rapid change, a look at one of the masters of quality is essential.

[The Toyota Way: 14 Management Principles from the World’s Greatest Manufacturer]

  • Why I recommend it: The crisis in China highlights a clash between rapid innovation and foundational quality. “The Toyota Way” is the definitive guide to understanding how world-class manufacturers build reliable products and a culture of continuous improvement—the very principles being tested in today’s turbulent EV market.
  • 👉 [Buy book link]

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